A survey invitation that s, well, inviting
When we released surveys to the Emma community last month, we couldn’t help but send a Emma-powered survey to our customers, too. And, in the spirit of learning how surveys and email marketing campaigns work best together, I used the survey’s email invitation to test which link was more clickable: an invitation to take a [...]
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Smarter email marketing in a recession
In an economic downturn, we know how appealing it sounds to send as many emails as possible to everybody on your mailing list. After all, email marketing is champ when it comes to making the most of your marketing dollars, returning $45 on average per dollar you invest. But like that half-eaten eclair in the break [...]
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Announcing the Emma 25 honorees!
We’re proud to announce the 2008-2009 Emma 25 honorees. For five years now, Emma has donated email marketing startup & service to small non-profits, from more than 150 nominations from our customers. The idea is that these non-profits could use Emma accounts to stay in touch with donors, coordinate volunteers and spread the word about the [...]
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MailChimp Publishes Free email marketing Benchmarks for Small Business
MailChimp, an email marketing service run by The Rocket Science Group, analyzed over 30 million emails sent by its small business customers, and posted campaign stats such as “average open rate, click rate, bounce back rate, unsubscribe rate, and spam complaint rate.” The stats are sorted by industry, so that restaurants, churches, schools, non-profits, and small businesses can compare their email marketing efforts with others in their industry. (PRWeb Dec 16, 2006) Read the full story at http://www.prweb.com/releases/2006/12/prweb492183.htm
Source: www.prweb.com