Are Your Clicks Happening Below the Fold?
I was recently analyzing some past email marketing campaigns that we do here ourselves at VerticalResponse, much like the one you (hopefully) read every two weeks. Our newsletter as you may know has a column on the left hand side…
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Help us plant 326 trees.
If you’re new to Emma’s blog, you might not know that we plant 5 trees for each new customer that chooses us as their email marketing service provider. You also might not know that we ask our fearless blog readers to help us choose where each month’s batch of trees should go. Ohio was the [...]
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How long should my subject lines be, anyway?
If you often peruse email marketing statistics (which is perfectly fine, by the way, but maybe the kind of personal information you’ll want to gloss over at parties), you may have run across a fair amount of research on the length of subject lines. MailerMailer reported that shorter ones perform better than longer ones. Then [...]
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