MailChimp Publishes Free email marketing Benchmarks for Small Business
MailChimp, an email marketing service run by The Rocket Science Group, analyzed over 30 million emails sent by its small business customers, and posted campaign stats such as “average open rate, click rate, bounce back rate, unsubscribe rate, and spam complaint rate.” The stats are sorted by industry, so that restaurants, churches, schools, non-profits, and small businesses can compare their email marketing efforts with others in their industry. [PRWEB Dec 16, 2006]
Source: www.prweb.com

email marketing no-nos redux
If you followed along with our ten things to avoid in your email newsletters on the blog earlier this month, you might enjoy our most recent Ask Emma Q&A newsletter. We go through ten email marketing no-nos once again, adding detail here and there and even referencing Jean-Claude Van Damme. You can read it here, [...]
Source: www.myemma.com

Day 10: Things to Avoid in BtoB E-Newsletters
Today’s email marketing tip wraps up our ten-day tip fiesta. If you like, you can download the full email marketer guide from BtoB. Not sending tests. Sending yourself tests is the only way to ensure the real thing looks and reads just the way you want it to. Illustration by Hal Mayforth Technorati Tags: BtoB, e-newsletters, email [...]
Source: www.myemma.com