Cross-channel demands challenge marketing campaigns
Computer Business Review - They said they also plan to increase their use of email, the internet, and inbound call centers. The challenging marketing environment is driving adoption of more sophisticated marketing techniques. Already 97% of respondents said they are using
Source: www.cbronline.com

Unilever faces critical ‘onslaught’
Globe and Mail - Eileen T from Toronto, Canada writes: Last year, some representatives from Unilever–brand managers for Dove visited my 4th year marketing communications class. They said in order to compete you have to bring out a “full line” of products. So I
Source: www.theglobeandmail.com

Datran Media and OgilvyOne Worldwide Partner to Help Brands and
Market Wire - NEW YORK, NY–(Marketwire - November 29, 2007) - Datran Media and OgilvyOne worldwide are proud to co-present “How to Make Your email marketing Investment Pay for Itself,” a complimentary live webinar to take place at 2:00 p.m. ET on Tuesday
Source: www.marketwire.com

iPhone Freedom Is Costly in Europe
TechNewsWorld - These days, IT staffers work to fulfill a lot of requests. Like finding an email marketing solution for your marketing department. Lyris ListManager is the robust, scalable, and easily integrated solution your team needs. Download your free trial
Source: www.technewsworld.com